Google Ads launches 3 new bid strategies

[vc_row][vc_column][vc_column_text] Google Ads has had various options for automated bidding for some time now but three new bid strategies have been launched. These new bid strategies are in response to advertisers after feedback that the current ones can be limited depending on their objectives. Campaign-level conversion settings This allows advertisers to set conversion goals for […]

Major change coming to Google AdWords text ads later this month

This update will affect all advertisers using ads which appear on Google Search Network – the standard text ads you see in search results.   What’s changing? In total, text ads can now have up to three headlines and two descriptions. A new third headline and second description line will make the ad much bigger, similar to the […]

Google My Business now includes Product and Offer posts

Google My Business is a great tool for business owners to share updates and information about their business in Google organic results. This is the tool which allows businesses to add their location(s) to Google Maps and Google search results. A feature of this is the ability to features posts which can link to your website […]

Customer Match in AdWords now includes phone number and mailing address targeting

Customer Match in AdWords now includes phone number and mailing address targeting Google has introduced the ability to target known customers by phone number and mailing address for its Adwords advertisers. Customer Match targeting, which previously allowed targeting only by email address, has been expanded to include phone number and address targeting to enable advertisers […]

How to prepare your campaigns in advance to improve your work/life balance this Christmas

How to prepare your campaigns in advance to improve your work/life balance this Christmas My top 10 tips for a laptop-free Christmas, so you can give your friends and family undivided attention knowing that your campaigns are taken care of. Prepare your digital marketing activity in advance so you can truly enjoy the festive season […]

AdWords Terms & Conditions – What’s changed?

AdWords Terms & Conditions – What’s changed? There’s no need to panic, the new terms & conditions from AdWords which you will have been prompted to sign are nothing to worry about. They do not impact how you are advertising with the AdWords or AdWords Express (Home Serve) platforms and are more related to how AdWords […]

How to segment your audiences into actionable campaigns

How to segment your audiences into actionable campaigns As a business owner you most likely have a good idea of who your key audiences are, whether it is simply from talking to your customers or by inferring their demographics from what they buy and the data you collect about them during the checkout process. Either […]

Why you should track absolutely everything for digital marketing success

Why you should track absolutely everything for digital marketing success Sometimes I am asked why is it worth adding conversion tracking code for different platforms when you have Google Analytics or similar anyway? Even if you have the most sophisticated website tracking you’re probably missing out on knowing exactly where your conversions are coming from, […]

Where to start with digital marketing as a new startup

Where to start with digital marketing as a new startup Speaking to startups, we find that most founders or co-founders have not managed digital marketing campaigns in their past careers, but now are eager to learn since it is clear it will be fundamental to the growth of their new company. This learning process typically […]

12 Most commonly used Digital Marketing acronyms explained

12 Most commonly used Digital Marketing acronyms explained Working in the digital marketing space sometimes feels like it’s difficult to keep up with the latest buzzwords. There are so many three-letter-acronyms! Use our simple *one sentence* definitions for the twelve most used acronyms in digital marketing today. PPC Pay-per-click (PPC) is a form of online […]