Google Ads launches 3 new bid strategies

Google Ads has had various options for automated bidding for some time now but three new bid strategies have been launched. These new bid strategies are in response to advertisers after feedback that the current ones can be limited depending on their objectives. Campaign-level conversion settings This allows advertisers to set conversion goals for use…

eCommerce

Working With eCommerce Clients For eCommerce clients the goal is simple; Maximise sales at the lowest possible cost. We are working with our online retailer clients to truly understand their customers and what factors influence how, when and what they buy. We understand the challenges associated with competing in a crowded marketplace and how to…

address

Customer Match in AdWords now includes phone number and mailing address targeting

Customer Match in AdWords now includes phone number and mailing address targeting Google has introduced the ability to target known customers by phone number and mailing address for its Adwords advertisers. Customer Match targeting, which previously allowed targeting only by email address, has been expanded to include phone number and address targeting to enable advertisers…

Brands

Working With Brands Our approach with brands is to help simplify digital marketing and make it accessible and easy to understand. We help brands to understand the value of their digital campaigns by unravelling the enormous amount of data already available to make the best decisions moving forwards. Why Brands Choose Us We have the…

SME’s

Working With SMe’s Our approach with SME’s is to really learn about your business to be able to help scale and grow it using the best digital marketing strategy. We devise a strategy for your small or medium sized business with your objectives in mind, consulting with you about how we can improve upon your…