Which retailers were winning online during Black Friday in 2016?

Which retailers were winning online during Black Friday in 2016? In the UK, it seems that the search intensity around Black Friday shopping queries was on par with 2015 with little growth in searches. This was however not as high as in 2014, which was the first year it caught on from the US. Source: […]

Preparation is key in maximising sales from PPC this Black Friday

Preparation is key in maximising sales from PPC this Black Friday Black Friday has fast become one of the most important times of year for retailers across the world. The event is not optional any more, particularly for ecommerce sites as consumers actively wait for offers to become available during the four-day period following Thanksgiving. […]

Click-to-message ads: a new way for customers to engage with your business

Click-to-message ads: a new way for customers to engage with your business AdWords are rolling out click-to-message ads to drive engagement, allowing customers to interact with businesses directly from within ads. This is the latest ad extension from Google which allows users to send a text message to the advertiser after clicking within the ad […]

Should you use PPC to support the launch of your new website?

Should you use PPC to support the launch of your new website? We often speak with clients who are just about to launch a new website, either for the first time or owing to a redesign and we’re asked if pay-per-click (PPC) is going to help. There are benefits to using paid search engine marketing […]

How to find your audience online

How to find your audience online Nobody knows your audience better than you. Fact. But, are you collecting as much information about your prospects and customers as you could be? Are you using the tools available to you as a marketer to define and target them appropriately? Here’s our three stage approach to find your […]