Google Ads launches 3 new bid strategies

[vc_row][vc_column][vc_column_text] Google Ads has had various options for automated bidding for some time now but three new bid strategies have been launched. These new bid strategies are in response to advertisers after feedback that the current ones can be limited depending on their objectives. Campaign-level conversion settings This allows advertisers to set conversion goals for […]

Customer Match in AdWords now includes phone number and mailing address targeting

Customer Match in AdWords now includes phone number and mailing address targeting Google has introduced the ability to target known customers by phone number and mailing address for its Adwords advertisers. Customer Match targeting, which previously allowed targeting only by email address, has been expanded to include phone number and address targeting to enable advertisers […]

How to prepare your campaigns in advance to improve your work/life balance this Christmas

How to prepare your campaigns in advance to improve your work/life balance this Christmas My top 10 tips for a laptop-free Christmas, so you can give your friends and family undivided attention knowing that your campaigns are taken care of. Prepare your digital marketing activity in advance so you can truly enjoy the festive season […]

Preparation is key in maximising sales from PPC this Black Friday

Preparation is key in maximising sales from PPC this Black Friday Black Friday has fast become one of the most important times of year for retailers across the world. The event is not optional any more, particularly for ecommerce sites as consumers actively wait for offers to become available during the four-day period following Thanksgiving. […]