Google Ads launches 3 new bid strategies

Google Ads has had various options for automated bidding for some time now but three new bid strategies have been launched. These new bid strategies are in response to advertisers after feedback that the current ones can be limited depending on their objectives. Campaign-level conversion settings This allows advertisers to set conversion goals for use…

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Customer Match in AdWords now includes phone number and mailing address targeting

Customer Match in AdWords now includes phone number and mailing address targeting Google has introduced the ability to target known customers by phone number and mailing address for its Adwords advertisers. Customer Match targeting, which previously allowed targeting only by email address, has been expanded to include phone number and address targeting to enable advertisers…