Google My Business now includes Product and Offer posts

Google My Business is a great tool for business owners to share updates and information about their business in Google organic results. This is the tool which allows businesses to add their location(s) to Google Maps and Google search results. A feature of this is the ability to features posts which can link to your website […]

How to segment your audiences into actionable campaigns

How to segment your audiences into actionable campaigns As a business owner you most likely have a good idea of who your key audiences are, whether it is simply from talking to your customers or by inferring their demographics from what they buy and the data you collect about them during the checkout process. Either […]

Why you should track absolutely everything for digital marketing success

Why you should track absolutely everything for digital marketing success Sometimes I am asked why is it worth adding conversion tracking code for different platforms when you have Google Analytics or similar anyway? Even if you have the most sophisticated website tracking you’re probably missing out on knowing exactly where your conversions are coming from, […]

Where to start with digital marketing as a new startup

Where to start with digital marketing as a new startup Speaking to startups, we find that most founders or co-founders have not managed digital marketing campaigns in their past careers, but now are eager to learn since it is clear it will be fundamental to the growth of their new company. This learning process typically […]

12 Most commonly used Digital Marketing acronyms explained

12 Most commonly used Digital Marketing acronyms explained Working in the digital marketing space sometimes feels like it’s difficult to keep up with the latest buzzwords. There are so many three-letter-acronyms! Use our simple *one sentence* definitions for the twelve most used acronyms in digital marketing today. PPC Pay-per-click (PPC) is a form of online […]

Which retailers were winning online during Black Friday in 2016?

Which retailers were winning online during Black Friday in 2016? In the UK, it seems that the search intensity around Black Friday shopping queries was on par with 2015 with little growth in searches. This was however not as high as in 2014, which was the first year it caught on from the US. Source: […]

How to find your audience online

How to find your audience online Nobody knows your audience better than you. Fact. But, are you collecting as much information about your prospects and customers as you could be? Are you using the tools available to you as a marketer to define and target them appropriately? Here’s our three stage approach to find your […]