Google Ads launches 3 new bid strategies

Google Ads has had various options for automated bidding for some time now but three new bid strategies have been launched. These new bid strategies are in response to advertisers after feedback that the current ones can be limited depending on their objectives. Campaign-level conversion settings This allows advertisers to set conversion goals for use…

digital marketing acronyms

12 Most commonly used Digital Marketing acronyms explained

12 Most commonly used Digital Marketing acronyms explained Working in the digital marketing space sometimes feels like it’s difficult to keep up with the latest buzzwords. There are so many three-letter-acronyms! Use our simple *one sentence* definitions for the twelve most used acronyms in digital marketing today. PPC Pay-per-click (PPC) is a form of online…

ppc tips for 2017

Top 10 PPC tips for 2017

Top 10 PPC tips for 2017 Whilst your marketing plans might already be ready and waiting in preparation for the new year, now is a great time to assess your PPC strategy to make certain that you are maximising the channel in 2017. The ways to reach your audience get more exciting every year and…