Google My Business is a great tool for business owners to share updates and information about their business in Google organic results. This is the tool which allows businesses to add their location(s) to Google Maps and Google search results. A feature of this is the ability to features posts which can link to your website and appear underneath your general business information, such as address, phone number, opening times and directions.

This week Google added the feature to create both Product posts and Offer posts which feature selected products and offers. These new post formats are in addition to “What’s New” and “Event” posts. This means there are four post options in total.

Google provides more detail on these new post types on its support page. Here is a quick summary of the new post types from there:

Offer posts: Posts that provide promotional sales or offers from your business. Offer posts require a title and start/end dates and times. A “View offer” CTA button is automatically added to the post. You can also include a photo/video, coupon code, link, and terms and conditions with the post. For example, a pizza parlor may advertise a 20% off large pizzas for a week.

Product posts: Posts that emphasize a specific product your business sells. Product posts require a title and photo or video. You can also include a CTA button and other information. For example, an electronics store may promote a new phone for sale.

Google My Business users should have these new post categories available in their accounts, try them today!

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