Major change coming to Google AdWords text ads later this month

This update will affect all advertisers using ads which appear on Google Search Network – the standard text ads you see in search results.   What’s changing? In total, text ads can now have up to three headlines and two descriptions. A new third headline and second description line will make the ad much bigger, similar to the […]

Customer Match in AdWords now includes phone number and mailing address targeting

Customer Match in AdWords now includes phone number and mailing address targeting Google has introduced the ability to target known customers by phone number and mailing address for its Adwords advertisers. Customer Match targeting, which previously allowed targeting only by email address, has been expanded to include phone number and address targeting to enable advertisers […]

How to prepare your campaigns in advance to improve your work/life balance this Christmas

How to prepare your campaigns in advance to improve your work/life balance this Christmas My top 10 tips for a laptop-free Christmas, so you can give your friends and family undivided attention knowing that your campaigns are taken care of. Prepare your digital marketing activity in advance so you can truly enjoy the festive season […]

Where to start with digital marketing as a new startup

Where to start with digital marketing as a new startup Speaking to startups, we find that most founders or co-founders have not managed digital marketing campaigns in their past careers, but now are eager to learn since it is clear it will be fundamental to the growth of their new company. This learning process typically […]

12 Most commonly used Digital Marketing acronyms explained

12 Most commonly used Digital Marketing acronyms explained Working in the digital marketing space sometimes feels like it’s difficult to keep up with the latest buzzwords. There are so many three-letter-acronyms! Use our simple *one sentence* definitions for the twelve most used acronyms in digital marketing today. PPC Pay-per-click (PPC) is a form of online […]

Preparation is key in maximising sales from PPC this Black Friday

Preparation is key in maximising sales from PPC this Black Friday Black Friday has fast become one of the most important times of year for retailers across the world. The event is not optional any more, particularly for ecommerce sites as consumers actively wait for offers to become available during the four-day period following Thanksgiving. […]

Click-to-message ads: a new way for customers to engage with your business

Click-to-message ads: a new way for customers to engage with your business AdWords are rolling out click-to-message ads to drive engagement, allowing customers to interact with businesses directly from within ads. This is the latest ad extension from Google which allows users to send a text message to the advertiser after clicking within the ad […]

Should you use PPC to support the launch of your new website?

Should you use PPC to support the launch of your new website? We often speak with clients who are just about to launch a new website, either for the first time or owing to a redesign and we’re asked if pay-per-click (PPC) is going to help. There are benefits to using paid search engine marketing […]