Put simply, display advertising is a method of showing visual ads on other websites across the web, which could be in many forms. This includes text, images, videos and audio ad formats.
Programmatic has revolutionised the way that display advertising is managed in recent years. Programmatic display is a way for advertisers to manage their campaigns through a technology platform called a demand side platform, rather than placing ads with each website directly.
Also known as: Programmatic, Real Time Bidding, RTB, Banner Advertising