PPC Management

[vc_row equal_height=”yes” content_placement=”middle” type=”vc_default” margin_top=”5″ margin_bottom=”10″ css=”.vc_custom_1491758514816{padding-top: 70px !important;padding-bottom: 30px !important;}”][vc_column][ultimate_heading main_heading=”What is PPC?” main_heading_style=”font-weight:bold;” main_heading_font_size=”desktop:44px;” main_heading_line_height=”desktop:54px;” main_heading_margin=”margin-bottom:65px;”][/ultimate_heading][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1491746388981{padding-bottom: 50px !important;}”][dt_fancy_image image_id=”15083″ width=”1000″ height=”700″][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1491746397816{padding-bottom: 50px !important;}”][ultimate_heading alignment=”left” main_heading_style=”font-weight:bold;” main_heading_font_size=”desktop:24px;” main_heading_line_height=”desktop:34px;” main_heading_margin=”margin-bottom:25px;”][/ultimate_heading][vc_column_text css=”.vc_custom_1512648276900{padding-bottom: 30px !important;}”]PPC (pay-per-click) advertising is a model whereby an advertiser pays only for the clicks they receive to their website from an advert on a search engine. The most common PPC platforms in the UK are Google AdWords and Bing Ads which both enable advertisers to display their adverts in this way. Text-based ads are triggered if a user searches for a term that an advertiser has selected their ads to appear for, based on a number of conditions.

Also known as: Search Marketing, SEM, Pay-Per-Click, AdWords[/vc_column_text][ult_buttons btn_title=”Request a quote” btn_link=”url:https%3A%2F%2Ffindyouraudience.co.uk%2Fcontact%2F|||” btn_align=”ubtn-inline” btn_size=”ubtn-custom” btn_height=”40″ btn_padding_left=”25″ btn_padding_top=”8″ btn_title_color=”#ffffff” btn_bg_color=”#b2d210″ btn_bg_color_hover=”#b2d210″ btn_title_color_hover=”#111111″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left” btn_font_style=”font-weight:bold;” css_adv_btn=”.vc_custom_1513026050943{margin-top: 0px !important;margin-right: 10px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;}” btn_font_size=”desktop:14px;” btn_line_height=”desktop:14px;”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”middle” bg_type=”bg_color” bg_override=”ex-full” type=”vc_default” margin_top=”5″ margin_bottom=”10″ css=”.vc_custom_1491758495208{padding-top: 70px !important;padding-bottom: 50px !important;}” bg_color_value=”rgba(170,170,170,0.1)”][vc_column css=”.vc_custom_1491746299333{padding-bottom: 0px !important;}”][ultimate_heading main_heading=”PPC Services We Provide” main_heading_style=”font-weight:bold;” main_heading_font_size=”desktop:44px;” main_heading_line_height=”desktop:54px;” main_heading_margin=”margin-bottom:65px;”][/ultimate_heading][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″][bsf-info-box icon=”icomoon-free-social-contact-16×16-pencil” icon_size=”36″ icon_color=”” title=”Campaign Audit” pos=”left” el_class=”accent-icon-color” title_font_style=”font-weight:bold;” title_font_size=”desktop:24px;” title_font_line_height=”desktop:34px;” css_info_box=”.vc_custom_1512648538977{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 20px !important;}”]If you are already running PPC campaigns, we will happily audit your current activity to spot opportunities for improvement.[/bsf-info-box][bsf-info-box icon=”Defaults-search” icon_size=”36″ icon_color=”” title=”Keyword Research” pos=”left” el_class=”accent-icon-color” title_font_style=”font-weight:bold;” title_font_size=”desktop:24px;” title_font_line_height=”desktop:34px;” css_info_box=”.vc_custom_1512648527496{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 20px !important;}”]Full research into which keywords will be useful to include in your campaigns, including a review of your competitor’s PPC activity.[/bsf-info-box][bsf-info-box icon=”Defaults-th-list” icon_size=”36″ icon_color=”” title=”Campaign Setup” pos=”left” el_class=”accent-icon-color” title_font_style=”font-weight:bold;” title_font_size=”desktop:24px;” title_font_line_height=”desktop:34px;” css_info_box=”.vc_custom_1512648581210{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 20px !important;}”]Building best practice campaigns which meet your objectives, ensuring all advanced settings, targeting and tracking are in place.[/bsf-info-box][/vc_column_inner][vc_column_inner width=”1/2″][bsf-info-box icon=”Defaults-check” icon_size=”36″ icon_color=”” title=”Full PPC Management” pos=”left” el_class=”accent-icon-color” title_font_style=”font-weight:bold;” title_font_size=”desktop:24px;” title_font_line_height=”desktop:34px;” css_info_box=”.vc_custom_1512648604342{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 20px !important;}”]Taking ownership of the day-to-day management of your PPC campaigns with regular communication and reporting.[/bsf-info-box][bsf-info-box icon=”Defaults-signal” icon_size=”36″ icon_color=”” title=”Analytics and Reporting” pos=”left” el_class=”accent-icon-color” title_font_style=”font-weight:bold;” title_font_size=”desktop:24px;” title_font_line_height=”desktop:34px;” css_info_box=”.vc_custom_1512648645666{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 20px !important;}”]Exploring insights around PPC performance through analysing the campaign data and sharing a report for your business.[/bsf-info-box][bsf-info-box icon=”Defaults-group users” icon_size=”36″ icon_color=”” title=”Training” pos=”left” el_class=”accent-icon-color” title_font_style=”font-weight:bold;” title_font_size=”desktop:24px;” title_font_line_height=”desktop:34px;” css_info_box=”.vc_custom_1512648685586{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 20px !important;}”]Offering PPC training bespoke to your in-house requirements covering the basics of PPC campaign creation through to PPC optimisation and reporting.[/bsf-info-box][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=”bg_color” bg_override=”ex-full” type=”vc_default” css=”.vc_custom_1512648456490{padding-top: 70px !important;padding-bottom: 75px !important;background-color: #b2d210 !important;}” bg_color_value=”#b2d210″][vc_column width=”5/6″ offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1″][ultimate_heading main_heading=”Find Your Audience” main_heading_color=”#ffffff” sub_heading_color=”#111111″ main_heading_font_size=”desktop:34px;” main_heading_line_height=”desktop:44px;” main_heading_margin=”margin-bottom:20px;” main_heading_style=”font-weight:bold;” sub_heading_font_size=”desktop:60px;mobile_landscape:44px;” sub_heading_line_height=”desktop:70px;mobile_landscape:54px;” sub_heading_font_family=”font_family:Roboto Condensed|font_call:Roboto+Condensed” sub_heading_style=”font-weight:bold;” sub_heading_margin=”margin-bottom:40px;”]Book Your PPC Audit[/ultimate_heading][ult_buttons btn_title=”Learn more” btn_link=”url:https%3A%2F%2Ffindyouraudience.co.uk%2Fcontact%2F|||” btn_align=”ubtn-center” btn_size=”ubtn-large” btn_title_color=”#111111″ btn_bg_color=”#ffffff” btn_bg_color_hover=”#ffffff” btn_title_color_hover=”#b2d210″ icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left” btn_font_style=”font-weight:bold;” css_adv_btn=”.vc_custom_1513026063286{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 10px !important;padding-bottom: 0px !important;}” btn_font_size=”desktop:24px;” btn_line_height=”desktop:34px;” btn_font_family=”font_family:Roboto Condensed|font_call:Roboto+Condensed”][/vc_column][/vc_row]